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Pajama Program woke me up – literally – and I’d love to share it!

Genevieve Piturro - Author, Speaker and Founder of Pajama Program

Meet Genevieve

Genevieve Piturro left her job as a successful TV marketing executive, picked up a pair of pajamas, and built a nationally known 501(c)(3) non-profit organization and named it Pajama Program. Two decades later, Gen educates audiences on how to change their own course.
Genevieve Piturro was a successful television marketing executive in New York City for twenty years when a little girl’s question changed the course of her life forever – and she jumped off the corporate ladder. She began delivering pajamas and books to children in shelters and in 2001 founded Pajama Program, a non-profit which has been recognized nationwide for both its success and Genevieve’s story.
A Yonkers, N.Y. native to immigrant parents, Genevieve received a Bachelor’s of Art Degree from Fordham University. Today she resides with her husband, Demo DiMartile in Irvington, NY.
Genevieve has been interviewed most recently on Hallmark's Home & Family, on OPRAH, TODAY, GMA, The Early Show, CNN, Fox & Friends, O Magazine, Forbes, and The Wall Street Journal and she rang the Nasdaq Stock Market Opening Bell in 2016.  She has been the recipient of many local and national awards.
An international speaker, personal strategic coach and author, Genevieve has made it her mission to inspire men and women across the globe to listen to their heart-voice connection in pursuing their passions to achieve success. Besides the amazing credentials and accolades, Genevieve remains a very remarkable and engaging speaker.

Pajama Program woke me up – literally -  and I’d love to share it!

A constant source of support for all of us who find ourselves unfulfilled and on the precipice of a major change is the practice of meditation. I credit my husband Demo and his work for keeping me somewhat grounded during the ups and downs of the past 20+ years… and counting!
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My Purpose

I've been building the Pajama Program and speaking about how to turn passion & purpose into reality for twenty years now. It is truly my mission to help people and businesses everywhere learn to lead with meaning and find their own passion, purpose, and pajamas.


My story begins at a shelter and after school program in New York City, there were about 12 children in all, many here because of abusive or absent fathers, or mothers who were battered or headed for drug rehab—or prison.

A little girl's big brown eyes were locked on the pretty pink pajamas I held out to her, but she hesitated to take them.

I didn't know it then but what came next proved to be the most poignant interaction of my life, and Pajama Program was born.

With that little girl, I found my true purpose in life, a purpose that would propel me day and night. It was also then that I realized there is enough in this world—more than enough, in fact—to fix situations like this

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